At African Revival, we are committed to protecting the privacy of our supporters, and aim to be totally transparent about how we collect, process and store data. We want to help you understand how we use the information we hold about you and how you can get in touch with us about your preferences.
Please read the information below to find out more.
Who we are
African Revival, 159a High Street, Hampton Hill, TW12 1NL
020 8939 3190
We are registered as a Charity in England and Wales, and our registration number is: 1108718
We are registered as a data controller under the Data Protection Act 1998, and our Data Protection Register number is: Z8851978
Any electronic communications will be made in accordance with the Privacy and Electronic Communications Regulations (PECR)
What information do we collect?
We collect the personal information you provide us with as part of online donations, through donation forms, e-newsletter sign up’s, registering for events, surveys and meetings with our staff. From January 2018 we also collect how you want to hear from us (your contact preferences)
The personal information we collect may include:
- Title, name, gender and date of birth
- Postal address, email address, telephone number and mobile number
- Family & spouse/partner details, relationships to other donors or organisations
- Current interests and activities relevant to African Revival’s work and our fundraising
- We also collect and hold information about the contact you make and activities you take part in with African Revival and this may consist of:
Direct Debit details where applicable
Gift Aid status
Gifts in Will information
Details of correspondence sent to you or received from you
Any other information provided by yourself that is relevant to your relationship with African Revival
African Revival do not collect any sensitive data (ethnicity/sexuality/religion etc.) unless it is relevant to our work. For example if you were born in Uganda, and are therefore interested only in our work in Uganda, we may record this to personalise communications with you.
Why do we collect this information?
We collect personal information from you to allow us to process and manage your donations correctly, and to help us tailor our communications to you – ensuring they are personal, relevant and align with your interests.
We use data you provide us with; in combination with the contact permissions you agree to at the time we collect your data. You can change your contact preferences at any time by contacting us at email@example.com .
There are some communications that we are required to send regardless of your contact preferences. These are essential communications, deemed necessary to fulfil our administrative obligations to you. This would include Direct Debit confirmations and advanced notices, thank you letters, Gift Aid confirmation letters and querying returned mail, incomplete cheques or bounced Direct Debit payments with you.
In order to claim Gift Aid on your donations from the HMRC, we need to hold records of your name and address, your tax status and donation details. Ensuring this information is accurate allows us to claim Gift Aid correctly and can increase the value of the donations you give to us.
We need to hold information about donations that you give to us to meet financial auditing requirements, but also to help us understand how you support African Revival so that we can talk to you about fundraising and supporting our work in a way that is relevant to you.
Areas of Interest:
We may hold information about your particular areas of interest so we can send information to you about those aspects of our work. For example if you tell us you have a particular link with Zambia, we may then contact you in the future about a new Zambian project we are setting up.
We hold your address details so that, if we have your permission, we can post thank you cards, event invitations and other information to you. We will also hold your address information on our database so that if you request us to no longer contact you, we can keep a record to ensure we remove you from any mailings in the future.
What do we do with your information?
All the information we keep is stored on a secure database held on a server in our UK office. If you donate from outside of the UK, your data will be stored on this system in the UK office and in line with European Data Protection Directives.
Depending on your relationship with African Revival, and the preferences you have indicated, data we hold may be used by us for the following purposes:
- Send you promotional, marketing or fundraising information by post, telephone or electronic means. These types of communications can include:
- News and updates about African Revival, such as our quarterly e-newsletters.
- Fundraising appeals or to ask you to consider supporting us in other ways such as taking part in events
- Other relevant communications based upon your relationship with African Revival
- Informing you of other activities, or events related to African Revival such as volunteering, and corporate partnerships
- Tools may be used to monitor the effectiveness of our communications with you, including email tracking, which records when an e-newsletter from us is opened and/or how many links are clicked within the message.
- Tailoring what we tell you about. We may use existing data about your previous engagement with African Revival to find relevant information for particular activities or to tailor communication. Examples might be:
- That you previously gave to a match funded appeal (such as DFID Aid Match) which we have the opportunity to repeat
- Research to help us understand our donors and potential donors.
If you do not want African Revival to do research or profiling work in relation to your information, you can contact us at firstname.lastname@example.org To help you decide, the following explains how and why we do this work and in what circumstances.
Being targeted and appropriate in our fundraising is more cost effective for African Revival, helping us to support more schools in Africa.
We may combine the information you have given us with other publicly available information and create a profile of your interests and preferences, where they are relevant to engaging with African Revival. We do this to help us determine whether and in what ways you might be interested in helping us. Examples might be:
- That you are a director of a company with an agricultural focus
- That you are a trustee of a grant making trust that exists to support development work in Africa
- That you are a known philanthropist with an interest in and potential to give to our work
Our African Revival fundraising staff carry out this work in house in the UK. This information is not transferred outside of our secure UK server. This research would only be carried out where we have an opportunity to engage at a significant level or depth (so we do not research or profile the majority of our donors or other interested parties).
Examples might be:
- When you are meeting with our CEO or a trustee
- When you have been referred by an existing high level African Revival donor in your peer group who has introduced you to our work and you would like to meet with us
- When you have self-identified through a high level gift or other senior level engagement
We also do this work to try to minimise any negative impact on your relationship with African Revival. Examples might be:
- Asking for a donation or an inappropriate level of donation
- Trying to engage you in activities about which you have no interest or no influence
If you have any questions about our supporter research work or if you would like to tell us more about yourself and your interests in relation to African Revival please get in touch.
- Due diligence research
African Revival’s trustees have a duty to ensure that there is no risk to the reputation of the organisation in accepting a gift or other support. We may therefore need to carry out research, which is necessary to ensure we comply with this duty. For more information on the type of information required and the circumstances when this might apply, you can visit this Charity Commission link: https://www.gov.uk/government/publications/charities-due-diligence-checks-and-monitoring-end-use-of-funds and refer to Chapter 2, Tool 6: Know your donor
How do I tell you my contact preferences?
Any printed information that will have sign up options will allow you to select exactly how you want to be contacted. You can change how we contact you at any time by letting us know your preferences. Email email@example.com or call us on 020 8939 3190.
Who might we share this information with?
It is our policy not to sell, trade or rent your personal information to anyone. We do not disclose personal data other than to data processes carrying out work on our behalf under a Non-Disclosure Agreement. Any such companies are acting as approved data processors for African Revival, and we retain full responsibility for your personal data. Data processors will act only on our instructions.
An example of a data processers might be our email distribution service (currently Mail Chimp).
We may occasionally transfer your personal information overseas. For example, our bulk email distributor, Mailchimp is based in Switzerland we transfer email adresses to them for our monthly e-news and other updates. Their systems are in compliance with EU Data Protection directives.
We may disclose to third parties aggregate statistics regarding donations but these statistics do not include any personally identifying information. The information given includes: total number of donors, total amount of donations for specific periods of time. Aggregate information of this kind is used to improve our fundraising.
We use a third-party financial institution to process our credit card transactions. They receive the credit card number and other personal information of our donors only to verify credit card numbers and to process credit card transactions in a secure environment.
How long do we keep your information?
We will endeavour to check your preferences with you every 24 months to ensure that you are still happy with the way that we contact you. You can make changes at any time by emailing us at firstname.lastname@example.org or call us on 020 8939 3190.
We will keep information such as your name and address details and donation history on our database for financial auditing purposes and to ensure that we don’t mail you in the future if you have asked to be removed from our mailing lists.
We regularly review our privacy practices and this notice, and may make changes from time to time. Any changes made will be posted to this page, and will apply from the time we post them. This privacy notice was last updated on 27th March 2018.
In order to make the African Revival website easier to use and improve our service, we sometimes place small amounts of information on your computer. These are known as cookies and they are used by most major websites.
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services that our supporters use, such as online donations cannot be provided.
If you decide you would like to disable cookies on this device, please feel free. However, please do be aware that some parts of the website will no longer function correctly if you disable cookies.
To enable us to determine which of our emails are more interesting to our users, African Revival emails may contain a single tracking graphic. This graphic can allow us to see whether emails are opened and also which links people click the most. The pixel will be deleted when you delete the email.
If you do not wish the pixel to be downloaded to your device, please set your email client to receive plain text emails from us.